Plastic The Body Image - 1765 Words

Plastic (2008) is a short film that focuses on women’s most common obsession: body image. Body image is an issue many women struggle with on a daily basis. Viewers, especially women, can relate to the topic of insecurities about their own body image. In today’s society, more women are searching for a â€Å"quick fix† to put an end to their insecurities. Cosmetic plastic surgery is a quick solution to solve body image issues like small breast, wrinkled skin, and even a nose that is too pointy. Plastic illustrates a scenario where a woman changes her body’s appearance to imitate her idea of beauty. Women are drawn to the fairy tale idea that cosmetic surgery and plastic surgery will enhance their features overnight. Plastic gives a simple†¦show more content†¦According to the American Academy of Cosmetic Surgery, cosmetic surgery and plastic surgery differ greatly. Cosmetic surgery is designed to enhance â€Å"appearance through surgical and med ical techniques† (â€Å"About Cosmetic Surgery†). Cosmetic surgery is the solution most women seek to put an end to their insecurities. Plastic surgery is categorized as â€Å"reconstruction of facial and body defects due to birth disorders, trauma, burns and disease† which is different from cosmetic surgery (â€Å"About Cosmetic Surgery†). Plastic surgery is needed, while cosmetic surgery is wanted. Breast implants, Botox injections, and nose jobs are categorized as cosmetic surgeries. These surgeries are often heard about when referring to celebrities. Thanks to celebrity influence, cosmetic surgery seems to be the only reasonable conclusion in the minds of young women. Plastic uses a literary element, satire, to bring light to the issue of body image. The film uses humor to show that body image does not always have to be a serious issue. Humor has the power to change a very serious situation into a more lighthearted situation as it does in Plastic. The film mocks the idea of changing one’s body by simply sculpting it like clay. Even though it is illustrated mockingly, this idea of body contouring is engraved in the minds of some young women. Cosmetic surgery gives individuals the power to change the simplest feature they do not find attractive about of

Depiction of Latinos in 20th Century Film Essay - 2434 Words

Depiction of Latinos in 20th Century Film Graphs Not Included Over the course of this past century, the depictions of assimilated Latino characters has improved a great deal. Early portrayals of Latino assimilation generally proved to be a montage of unrealistic caricatures which seemed to convey the filmmakers creativity more so than true representations. This formed the manner in which the American people at large viewed not just Latino characters attempting to assimilate, but also those who were not. As Cine-Aztlan puts it, film manipulates the human psychology, sociology, religion, and morality of the people, in a word the ideological super-structure of modern capitalist society (pg.275, Chicanos and Film). As the years†¦show more content†¦He allows his lover to go back to her ex-husband and decides to go fight in the remainder of the war. Essentially he is choosing his duty to the country over his commitment to his relationship with his girl. This clearly illustrates what may have been considered as one of the differences between two male cultures. The Latin Lover Julio was smooth enough to get the girl and stay with her despite the war, while the Americanized Julio regretfully left his girl behind and went to battle. The Latin Lover stereotype was perhaps used in this film to convey an unspoken Anglo wish to serve ones woman over ones country (as opposed to the opposite scenario, which was common during the WWI years). The fact remains however, that Julio?s assimilation occurred much too quickly and many would argue that it was unwarranted. The Latino viewer would more than likely reason that one woman is not worth leaving one?s entire culture behind. Valentino?s character was much too willing to assimilate. This fact makes his change difficult to believe. Thorton Freeland?s 1933 film, entitled Flying Down to Rio, gives us another prime example of an assimilated yet impractical Latina character. Dolores Del Rio played an aristocratic woman who used a combination of her stunning physical beauty along with her seeminglyShow MoreRelatedHollywood Films And The Civil Rights Movement Essay1631 Words   |  7 Pagesof the nation. In this respect, Hollywood is a leading film studio that shoots films about racism prior to the Civil Rights Movement and after it. Both the manner in which most black characters are portrayed in Hollywood films and ideas conveyed by the latter suggest that Hollywood’s approach to racism is ultimately negative. However, Hollywood films shot in more recent times and Hollywood’s attitude to non-white actors speak about the film studios’ hypocritical approach to racism, as Hollywood’sRead MoreStereotypes in the Media2436 Words   |  10 Pages Over the past couple of decades the usage of offensive stereotypes have played a big role in popular films, TV shows, music videos, and comedy routines today. In fact one can only argue that these offensive stereotypes have increased considerably and will only continue to grow. There are many reasons as to why these stereotypes have only increased and have led to the creators of these films making millions and millions of dollars. The main reason behind this is making fun of race, color, povertyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesCataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7 (paper : alk. paper)—ISBN 978-1-4399-0271-4 (electronic) 1. History, Modern—20th century. 2. Twentieth century. 3. Social history—20th century. 4. World politics—20th century. I. Adas, Michael, 1943– II. American HistoricalRead MoreHuman Resources Management150900 Words   |  604 PagesKey Part of Organizational Mission Service Focus Process-Based Organization †¢ Generalists with horizontal responsibility †¢ Corporate team of specialists People as Expenses People as Investments SOURCE: HR 21: Human Resources for the Next Century (Washington, DC: Watson, Wyatt Worldwide.) Used with permission. 26 FIGURE 1—11 Sample HR Unit Structure Director of Human Resources HR Administrative Assistant Compensation Benefits Manager Compensation Specialist Benefits Clerk Benefits

Islamic Studies A History of Religions Approach

Question: Discuss the different approaches towards the academic study, in universities, of Islam and Muslims. Draw upon critical perspectives to inform your answer. Answer: Introduction: The Islamization of knowledge including the conventional structures of thoughts related to Islam and the Islamic science and Islamic economics fall under the widely used term Islamic studies. It is dealt in the Muslim context. But the non-Muslim set of circumstances refers the historical study of the Islam as the Islamic studies. The civilization history of the Muslims, the laws in Islam, the study of the God and His attributes to the world, and the philosophy of the Islam are dealt with the study of historical Islam. One of the rapid growing religions of the world is Islam. There are innumerous followers if Islam religion in the western countries and there exist a wide range of diversity in the race, ethnicity, language differences all over the world (eprints, 2008). The emotional connection between the people of the western culture and Muslim people has helped to develop the religion to be one of the fast growing in the world. This has contributed to the establishment of the Islamic studies in the western countries. There have been some of the similarities in the ideologies that the followers of the western culture and religion and the Muslim people hold for their respective religious and cultural thoughts. There had a tendency to gain the trust of the Muslim people against the Soviets and the concept of the Cold War contributed to the popularity of the Islamic studies in the western countries like America and Europe (Nyang, 2015). Body: There has been many of the manifestations of the terrorist activities in the name of Islamic religion which have impacted not only the media communication channel and the educational sector but also the security and safety of Muslim people all over the world especially in the western countries. There had been mixed beliefs and acceptability criteria regarding the studies of the Islam the Islamic studies have been taken as the mode of study which desires to establish a control through the various lessons or knowledge(Iqbal, 2001).The media has been one of the ways through which the young generation could be motivated about any information or knowledge and the media sometimes affect the Islamic studies negatively through providing wrong notions about any particular religion especially the Islam (Mohammed, 2014). There are many of the administrative structures which are made only to make the religious studies all over the world established. The western countries should get the educational knowledge about the Islamic studies from the faculties not from any religious person (Martin, 2016). The education regarding Islam in the western countries should be given by the trained faculties so that they could provide with the students and the learners the knowledge unbiased and unaffected by any particular belief. The concept of the Islamic Theology has been initiated by the Academy of World Religion which has emphasized on the pluralism regarding the religion and the cultures(Tayob, 2011). The Islamic studies have been designed to provide with the students the knowledge regarding the growth of the thoughts related to the Islam religion and the attributes of the religion on the mankind. The history of Islam religion and the other related elements of the studies have been provided by the Islamic studies (C.Martin, 1996).The conventional trends of the Islam religion and the lessons that could make the followers and the students to make their own ideologies about life and the impacts of the studies on their lives have been explained in the Islamic studies(unimelb, 2012). In the western counties it is observed that the Muslims are constantly negotiating with the thoughts and ideologies of the Islamic though with their own perspectives. The Islamic studies make the students understand the secularism of the religion and the negotiation of the Muslim people about the thoughts of the religion (archive, 1999).The interaction with the Muslim people and the students has shown their perspectives about the Islamic study. The Islamic studies are well established in the western countries and have made the religion and the study popular all over the world (Saeed, 2015). The Islamic studies have been made popular in the western countries and there are many people who always take the studies of the Islam seriously. The Islamic studies have been explained the history and the origin of the religion and the secularism of the religion. The people all over the world came to know about the various components and the aspects of the religion from the Islamic studies(Fierro, 2014). The Islamic studies have been given the tough of the western culture through the people of the western countries and the popularity of the religion has been well established (oxfordislamicstudies, 2015). Conclusion: The Islamic studies have been established all over the world since a long time age. The western countries have initiated the studies through the secularism. The Islamic studies have made the understanding of the people about the religion in a better way than before. The knowledge and the learning that the people get form the Islamic studies make the people to know about the elements of the religion. The western countries in particular have made the study of the Islam in a broader way. There have been many of the developments in the field of Islamic studies through the years. The educational development in the Middle East countries has been popular but the Islamic studies in the western countries have also been popular since a long time. The people residing in the western countries have learnt to associate with the elements of the Islamic studies with their personal views and perspectives. There are many agencies which are non-Muslims and they are making valuable contributions to the developments of the Islamic studies in the western countries. The governing bodies are also extending their hands for the purpose. The Europeans and the Americans are also trying to help the spread of the studies in the western countries so that there remains no discrimination in the societies. Education is the only way to establish the secularism among population. References: Archive, 1999. Children's Islamic Educational Series - Islamic Studies - Grades 01 to 12. [Online] Available at: https://archive.org/details/ChildrensIslamicEducationalSeries-IslamicStudies-Grades01To12 C.Martin, 1996. Islamic Studies: A History of Religions Approach. [Online] Available at: https://cslr.law.emory.edu/publications/publication/title/islamic-studies-a-history-of-religions-approach/ eprints, 2008. International approaches to Islamic Studies in Higher Education. [Online] Available at: https://eprints.soton.ac.uk/52069/1/rd07_08.pdf Fierro, M., 2014. New Approaches to World Islamic and Middle East Studies. [Online] Available at: https://www.mcgill.ca/islamicstudies/news-events/new-approaches-workshop Iqbal, M., 2001. The Phenomenological Approach In Islamic Studies: An Overview of a Western Attempts to Understand Islam. [Online] Available at: https://onlinelibrary.wiley.com/doi/10.1111/j.1478-1913.2001.tb03725.x/abstract Martin, R. C., 2016. Rethinking Islamic Studies. [Online] Available at: https://www.sc.edu/uscpress/books/2010/3892.html Mohammed, K., 2014. A Muslim Approach to Western Studies of Islam. [Online] Available at: https://iiit.org/Research/ScholarsSummerInstitute/TableofContents2008/AMuslimApproachtoWesternStudiesofIslam/tabid/256/Default.aspx Nyang, S. S., 2015. The State of Islamic Studies in American Universities. [Online] Available at: https://iiit.org/iiitftp/PDF's/Islamic-Studies.pdf oxfordislamicstudies, 2015. Islamic Studies. [Online] Available at: www.oxfordislamicstudies.com/article/opr/t236/e0395 Saeed, A., 2015. ISLM30001 Islam in the West. [Online] Available at: https://handbook.unimelb.edu.au/view/2015/ISLM30001 Tayob, A., 2011. Muslim Schools and Education in Europe and South Africa; https://books.google.co.in/books?id=RWqjAoRGxUcCpg=PA128lpg=PA128dq=Discuss+the+different+approaches+towards+the+academic+study,+in+universities,+of+Islam+and+Muslims.source=blots=gNYPbc-gyVsi. s.l.:The Deutsche Nationalbibliothek. unimelb, 2012. Islamic Studies. [Online] Available at: https://coursesearch.unimelb.edu.au/majors/128-islamic-studies

Othello By Shakespeare Essays (744 words) - Othello, Roderigo, Iago

Othello By Shakespeare Shakespeare's Othello introduces a striking and fascinating character, Iago, to all of its readers. His evilness and ambition for revenge has the ability to grasp each reader's attention and not let go. And Shakespeare wastes no time in presenting his audience with such an astounding character. As the play opens, it immediately becomes apparent that Iago is already at work. He is using his skills to, once again, convince Roderigo that he will persuade Desdemona to fall in love with him, and in return Iago will aquire a portion of Roderigo's great fortune. Nonetheless, it is not only Iago's evil ways that catch the attention of the audience; his manipulative cunningness, and his power-complex both play a major role in the unfolding of his character. Although the antagonistic Iago is the perpetuator of the evil in Othello, he is no fool. On the contrary, many scholars, both contemporary and from Shakespeare's time, consider Iago the most intelligent character in the play. This intelligence enables him to be very cunning, allowing him to manipulate nearly every character in the play to his benefit. He is also very careful in his choice of words. At the beginning of the play in Act I Scene I, while prodding Roderigo to alert Desdemona's father of her disobedience, Iago tells him to "Do, with like timorous accent and dire yell/ As when, by night and negligence, the fire/ Is spied in populous cities." Iago knows that the bigger they play out the scene and the more hatred they infuse in him, the more likely he will be to cause problems to Othello. He is also quick to leave the area before Brabantio comes down and calls him to be a witness against Othello, his boss. Iago is always quick to flatter or glorify someone before engaging in too deep of a conversation because he knows that it will soften him or her up and they will be more likely to listen to him and tell him what he wants to know. For example, in Iago's first conversation with Othello, he first says how he had to restrain himself from killing Roderigo for badmouthing the general, and then promptly asks him whether or not he married Desdemona. There are numerous other occasions that demonstrate Iago's intelligence and cunningness, for example the handkerchief ordeal, but there are just too many to name here. It becomes evident, as you read through Othello, that Iago is obsessed with power. His power-complex involves both money and a fixation on having a position of authority. His money-loving issue is best shown in his dialogue with Roderigo in Act I Scene II starting at line 327. On every-other line he tells Roderigo to "Put money in thy purse" and "fill thy purse with money." He convinces Roderigo not to kill himself so he can continue being paid by this wealthy man. The biggest motive Iago has for his actions in the play is the fact that Othello passed him over for promotion, and the position was given to someone with little experience. Iago is greatly outraged by this, so outraged that he conspires to get revenge on both Othello and Cassio. This proves he has a power complex because he would much rather have the position of greater power, lieutenant, than the position of ensign, which was one that held great respect, love, and trust. In other words, he didn't get promoted but he still has a great job. In Act I Scene I, Iago discloses to Roderigo and the readers that "Preferment goes by letter and affection,/ And not by old gradation, where each second/ Stood heir to the first." This means that who is chosen to be promoted is not chosen by experience and a step-ladder seniority system, but rather he is chosen through personal influence and favoritism. In "Pattern in Othello", Ralph Berry writes "..... there are hints that Iago comes from a lower social stratum than Cassio, and in the drinking scene Cassio's references to ?man of quality' and ?the lieutenant is to be saved before the ancient' suggest an element of class antagonism". Cassio was probably well known and liked throughout the land (he was, after all, one of Brabantio's choices for Desdemona) and no doubt received the promotion through knowing people. This vexes Iago even more, and could account for his lust for money as a means of gaining a higher social status. Iago is an intelligent man and an experienced warrior who could achieve much good if he used his

Swimming Bio Mechanics Essays - Aerodynamics, Fluid Dynamics

Swimming Bio Mechanics Natural forces affect the movements of swimmers in water. And it is often useful to know how these forces act. This knowledge will help swimming teachers and coaches analyze swimming skills and assist them to understand how these forces influence movement, so that they can encourage beginners to be better swimmers or good swimmers to achieve there optimum potential. Biomechanics is the branch of science that is concerned with understanding the relationship between a living body's structure and function relative to movement. In this paper the swimming form of the front crawl stroke will be analyzed, which may result in improvement in the following areas: ? Improving performance ? Preventing injury ? Correcting weaknesses ? Identifying ways to alter human movement patterns Biomechanics is considered to be the physics of how the body moves. When these physical principles are applied to sports skills it becomes an integrated study between the internal forces produced by the body and the naturally occurring external forces that act on the body as skills are executed (Carr, 1997, p4.). Although the final quality of movement will totally depend upon the athlete's (swimmer's) ability to integrate both internal forces generated by muscular actions with the external forces of gravity, buoyancy, fiction and mass that are present during swimming. When looking at swimming one must first look at how the human body acts and generates forces in water. Water is a unique environment. It possesses qualities that will assist the swimmer, but it also has qualities that will impede the swimmer's progress through the water. For instance, the water's density provides a buoyant force for the swimmer, while at the same time providing resistance to the swimmers propulsion (, 1995, p42). Topics to continue with: Main principles and their application Density Water Resistance Skin/Frictional Resistance Frontal/Wave Resistance Eddy/Turbulence Resistance Propulsion Water Friction Propulsive Drag Lift Force Streamlining The main principles and their application of the front crawl stoke Buoyancy & Flotation An object that is immersed either totally or partially in water experiences an upward force as the water's density endeavors to stop it from sinking (Maglischo, 1982). This upward force is known as the buoyant force and acts through the center of the displaced water. This force therefore, tends to counteract the effect of gravity and the weight of the object, the net result being that the weight of the object is reduced by the upward force of buoyancy (Costill, 1992). (#Diagram#) Every object has an absolute center position where all forces exerted by the body equal zero. This central point of an object's mass is known as the center of gravity and is the point around which it balances. The center of gravity is approximately 50-52% of an individuals height, as there is an equal spread of mass above and below this point (Allen, 1999). The same can be said for the center of buoyancy, as above and below this point there is an equal spread of volume of the displaced water (Allen, 1999). The location of the center of buoyancy which is the center of the water displaced by the body, is actually closer to the head than in the location of the center of gravity. The reasons for this are: ? The volume of water displaced has a greater mass then the chest area. ? The chest has a lower density than the water because of its lung capacity. Therefore the upward force of buoyancy acts thought a point higher up the body than the center of gravity (Costill, 1992). (#Diagram#) (I may need to include more?) (And relate it back to the front crawl?) Density The term specific gravity is used to describe the ratio between an object's density to that of water's density. Pure water density being the reference point having a specific gravity of 1.00 (Carr, 1997, p67). Therefore anything placed in water will float or sink in accordance to it's own specific gravity value. Anything greater than 1.00, will sink. While anything less than 1.00 will float. In the human body there is variation from person to person, this is due to the amount of air in ones lungs and the percentage of bone, muscle and fat, which all vary in their own individual masses. Both bone and muscle are heavier than fat. From this information one can assume that a lean and

Free Essays on Asian Rain Forest Deforestation

Deforestation in Asia and the Effects on the Environment and its Peoples† Today, the logging and rate of deforestation of Asian forests is at an all time high. National governments are making a profit from the logging rights to the forests but it is at the expense of the indigenous peoples of the areas. Unless there is an immediate change in this, there will be no way of saving the forests for future generations and the indigenous peoples will lose the way of life they have grown accustomed to. â€Å"The term â€Å"indigenous† has come to be applied to a politically marginalized, territorially based ethnic groups, who are culturally distinct from the majority populations of the nation states in which they have now found themselves, and who recognize themselves as indigenous† (Minority Rights Group International). Today, the Asia-Pacific region has lost over half of its original forest cover and there are no signs of that rate declining. Most of the Asian national governments have sided with the logging companies and sold parts of the forests to them. Not only are the forests being ruined, but the indigenous peoples are being run out of their homes. The indigenous peoples are dependent on the forests and they need them to sustain their lifestyles. The land on which they live is the same land where their ancestors lived. These ancestral territories are not only their economic base, they are also intimately bound up with their cosmologies and identities and comm unities as peoples. The indigenous peoples see themselves as stewards holding the land of their ancestors in trust for future generations. By cutting down the trees in their areas, it would force the indigenous peoples out of their areas and eventually force them to change their way of life. None of this seems to matter to the national governments of Asia or the loggers. They are more interested in their own well being rather than preserving the historical cultures and socie... Free Essays on Asian Rain Forest Deforestation Free Essays on Asian Rain Forest Deforestation Deforestation in Asia and the Effects on the Environment and its Peoples† Today, the logging and rate of deforestation of Asian forests is at an all time high. National governments are making a profit from the logging rights to the forests but it is at the expense of the indigenous peoples of the areas. Unless there is an immediate change in this, there will be no way of saving the forests for future generations and the indigenous peoples will lose the way of life they have grown accustomed to. â€Å"The term â€Å"indigenous† has come to be applied to a politically marginalized, territorially based ethnic groups, who are culturally distinct from the majority populations of the nation states in which they have now found themselves, and who recognize themselves as indigenous† (Minority Rights Group International). Today, the Asia-Pacific region has lost over half of its original forest cover and there are no signs of that rate declining. Most of the Asian national governments have sided with the logging companies and sold parts of the forests to them. Not only are the forests being ruined, but the indigenous peoples are being run out of their homes. The indigenous peoples are dependent on the forests and they need them to sustain their lifestyles. The land on which they live is the same land where their ancestors lived. These ancestral territories are not only their economic base, they are also intimately bound up with their cosmologies and identities and comm unities as peoples. The indigenous peoples see themselves as stewards holding the land of their ancestors in trust for future generations. By cutting down the trees in their areas, it would force the indigenous peoples out of their areas and eventually force them to change their way of life. None of this seems to matter to the national governments of Asia or the loggers. They are more interested in their own well being rather than preserving the historical cultures and socie...

Letter to parliament Essay Example | Topics and Well Written Essays - 1250 words

Letter to parliament - Essay Example This however does mean its policies are perfect in regard to meeting social needs. This discussion focuses on the various ways by, which United States’ social and Health policy has been ineffective the Comparing it with Canadian Social and Health Policy. It suggests ways through which its standards can be raised to favour the entire society. Recommendation are thereby given and conclusion as to introduction of new policies into the industry to facilitative it efficient and smooth running while reducing costs are highlighted. Background Understanding Canada's Medicare Debate Medicare including social care in Canada is a success story. Not to the perfection, but good enough to be admired by better part of the world. Canadians therefore receive high standard healthcare whenever they need it as there are no financial constrains or any other obstacles, therefore they take the care for granted. In comparison with everything that happens in USA, they get surprised yet pleased to real ize they have a well-designed health program that delivers better results and care, to a huge population, and a considerably lower cost than in the USA. Faced with these realities, media and policy makers have come up with a predictable conclusion: Canadian healthcare is in a deep crisis, probably in deathbed. Collapse of health sector has been predicted and urgent overhaul is needed to bring it back to track. High care debate has become a philosophical battle ground, in which predetermined economic and political assumptions are more evidential and where tale is received as a fact. Considerations Out of Control Costs Reality: Health care expenses are under very tight control, to a point where spending in a pubic funded health facility isn’t keen on keeping track with the population growth rate. Being a percentage of Gross National Product, spending on health care has leveled at approximately 9%.Healthcare became national program in 1971, when the proportion of GNP rose to 9 % from 7.5%.This rising share going to health care in 1980’s was not as a result of spiraling costs but due to shrinking economy and started at the introduction of free trade agreements .If the GNP did not slump then, the spending on healthcare would still be at 7% just like they did in 1971. While discussing costs on healthcare, it’s crucial to put on mind that spending on health in public sector accounts for 72%.The costs are rapidly growing in private sector unlike the public sector e.g. dental services and drugs. Instituting user fees and abolishing free system Reality: It’s illogical to say that if costs are too high, the solution is to further raise them. To the contrary user fees do not reducing rather it increases costs. Premium insurance, taxes or user fees the money is dug from the same pocket. The actual advantage to the advocates of user fees is that they discourage the poor from seeking the medical care. Ones the poor is denied care, the rich can the n avoid assisting to cater for their care. In 1970’s under the Liberals, Saskatchewan introduced the fee which saw the poor shy ff from seeking the care, physician visits by the poor decreased by 18%.Inspite of this, the overall costs rose, due to changes in mix services and utilization patterns. Actually the doctors maintained their salaries by encouraging the high income patients to make more visits and take more tests. At the end of it, more was being spent while providing care to fewer people. Health care Cost

Business Finance Essay Example | Topics and Well Written Essays - 1500 words

Business Finance - Essay Example the society whose sole levers and gears are the different types of business and its organisations that are generating these revenues at a higher interest. But it is to remember that money multiplies money; and then who is sourcing these revenue generating businesses to expand their own operations and other developments. This paper will through light on the sourcing and the using issues of the finance and the business finance respectively. The field of finance refers to the concepts of time, money and risk and how they are interrelated. The term finance may thus incorporate any of the following studies; like the study of money and other assets, the management and control of those assets, profiling and managing project risks, the science of managing money, the industry that delivers financial services. As a verb, "to finance" is to provide funds for business or for an individuals purchases it becomes the act of lending money to a party to meet its requirements. Though the financer receives interest, the borrower pays a higher interest than the financer receives and the financial intermediary that is the financer itself pockets the difference (Jones 2002). This is the simple structure of financing and the glory of this business. A specific example of corporate finance is the sale of stock by a company to institutional investors like investment banks, who in turn generally sell it to the public. Finance is used by individuals and creates personal finance, by governments as public finance, by businesses that is the corporate finance and as well as by a wide variety of organizations including schools and non-profit organizations. In general, the goals of each of the above activities are achieved through the use of appropriate financial instruments, with consideration to their institutional setting (Beaney 2005). This is where the finance plays the role of a resource. Finance is one of the most important aspects of any business management. Without proper financial

Widening a Bridge called Wonboyn River bridge Assignment

Widening a Bridge called Wonboyn River bridge - Assignment Example There will be the risk of the bridge construction falling. The transportation has to wait for the dry season for the slabs to pass through dry ground. The components of the bridge at this point require minimum tension until the slabs are laid and until they dry up. Alternatively, the constructors can transport the slabs across the river through the old pier. The pier is strong and can support the movement of all equipment and construction materials. If they must be transported across the river, then there must be large stable boats to carry them across the flowing river. Figure 1: Under bridge support 1.1. Safety of the transport The weights of the slabs have to be controlled so that the boat cannot capsize in the water. At the same time, the strength of the slabs and the shape has to remain intact. In the decision to pass the slabs through the old pier, the construction company can use larger stronger transport means such as Lorries. However, the construction company will have to ac quire a crane to enable them lift the heavy slabs during the actual laying of the slabs and the accompanying concrete. The progress of the construction cannot be interfered with by the transportation of then materials. The two processes can move on concurrently. The transportation of the slabs has to take care of other road users because the old bridge and the old pier are the only remaining alternative channels of transportation (Mecanismo, 2011). The weight of the post-tensioned slabs is a critical factor to consider when deciding on the means of transport. 1.2. Inspection After boring the piles, they are then left freely and out of the water, the site engineer inspects the progress and makes the plan for anchoring the structure. The anchors serve the function of reaching thee layer of shale on the Wonboyn River Bridge. It also provides tensile strength to support the piles of slabs and the structure above them. The anchors are made up of rock bolts. They are fixed in place before the concrete is added on the piles. 2. Fixing post-tensioned slabs to piers with dowel 2.1. Factors to consider The process of fixing the post-tensioned slabs is a heavy activity, which requires heavy equipment. The project managers must allocate the points at which the crane will be stationed such that the slabs will be able to reach both the pier and the dowel. The construction project heavily depends on the slabs because their lengths imply that they will have to hold the entire weight of the passing bodies. The project managers and the engineers have the mandate to select the regions their priority, which they have to report to the governing bodies controlling of the water resource management, electricity supply, gas supply and the provision of communications services. 2.2. Alternative routes for diversion During this construction phase, the road users have to seek alternative routes to avoid the pier and give enough space for the laying of the post tensioned slabs. This ensure s that there is no risk of miscalculating the position of the pier and the dowel by the engineers. They have to be aware of the impact of the services which they offer contact to the environment and the quality that is expected of the bridge. This process can consume around one month if all conditions are favorable. Figure 2: Support Structure of the bridge The activity that is most likely to follow it is the laying of bitumen and leveling the road. This can commence about two months later to provide adequate time for the post tensioned slabs to dry up. Incidentally, there is no mechanism of testing how strong the construction is when it is complete. The only test in this context is the actual usage of the road and that essentially means the road has

Stop and search, and the Human Rights Act

Stop and search, and the Human Rights Act PART A The power of stop and search is a general term used to describe the powers of police or occasionally the officials to search the members of public in a various context without a warrant.[1] Such powers are governed primarily under Part 1 of the Police and Criminal Evidence Act 1984 (PACE). [2] Besides PACE 1984, there are other legislation which governs the power of stop and search. For example, s23 of the Misuse of Drugs Act 1971[3], s60 of the Criminal Justice and Public Order Act 1994 (CJPOA)[4] and s47A of the Terrorism Act 2000 (TACT)[5]. The power of stop and search under TACT were previously governed under s44, but were ruled illegal by the European Court of Human Rights, stating that the power were too widely drawn and open to abuse.[6] S44 were than formally replaced with s47A by the Terrorism Act 2000 (Remedial) Order 2011[7] on the 18 March 2011, by more limited measures in England, Wales and Scotland. All legislations which governs police power of stop and search similarl y aim to prevent and deter crimes, however, there is still some difference in the regulations of such powers, between Part 1 of the PACE 1984 and s47A of the TACT 2000. Statistic showed that approximately 1.1 million stops and searches are recorded under Section 1 of the PACE 1984, in the year of 2011/2012. [8] No searches were made by the police in 2011/12 or 2012/13 in Great Britain under s47A of TACT.[9] A low detection rate alone does not necessarily undermine the use of stop and search powers. Proponents of the power, especially under terrorism legislation, argue that its use disrupts and deters criminal activity rather than simply detecting it.[10] The first and utmost obvious difference in the powers of stop and search in relation to both PACE 1984 and TACT 2000 are that both legislation have different aim of search. Part 1 of the PACE 1984 provides power to stop and search for a range of items including stolen property, offensive weapons, prohibited articles under s1(7) PACE, controlled drugs or evidence that a person is a terrorist.[11] Whereas, powers under TACT 2000 were to search for evidence of terrorism. An officer exercising the stop and search powers may only do so for the purpose of searching for evidence that the person concerned is a terrorist or that the vehicle concerned is being use for the purposes of terrorism, as opposed to the purpose under section 45(1)[12] of searching for articles of a kind which could be used in connection with terrorism. [13]. The meaning of terrorists are defined under section 40(1) (b) of the 2000 Act. In addition, the regulation of the power of stop and search are different in terms of the powers where exercisable. Under Part 1 of the PACE, the power of stop and search may be exercise by constable at any time, but only in public places, and non-dwelling places to which the public have ready access.[14] This includes public transport, museums, sports ground, cinemas, pubs, restaurants, night club, banks and shops. Whilst power of stop and search under S47A only allows a constable with uniform to search at a specific area for a defined period [15]with authorisation by an officer of ACPO rank who reasonably suspects that an act of terrorism will take place.[16] Next, the difference of regulations of both PACE and TACT in the power of stop and search by the police are the matter of authorisation. Under Part1 of the PACE, the constable are allow to conduct searches as long as they are having the reasonable ground of suspicion that relevant offences will be found. [17] There are no mention of needing authorisation by officer of a higher ranking before conducting stop and search unlike S47A of TACT. Under this section, authorisation by a senior police officer are essential before stop and search could be conduct by any constable in uniform. [18]Authorisation will only be given if an officer reasonably suspect that an act of terrorism will take place[19] and consider that the authorisation is crucial to prevent such an act and that the areas or places specified in the authorisation are no greater than is necessary and the duration[20] of the authorisation is no longer than is necessary to prevent such an act. The requirement for an authorisation are given in the Code of Practice[21] where an authorisation under section 47A may only be made by an officer of ACPO or ACPOS rank. The authorisation would include details of how the exercise of the powers is necessary to prevent the act of terrorism.[22] In most statutory provisions including PACE which grants police the power to stop and search, there is a requirement that the police must have a reasonable ground of suspicion that the person is in possession of an item of a specified kind. [23] Although there was no definition of reasonable ground of suspicion laid down in the legislation, Code of Practice A, under PACE had provided some sort of guideline as to what constitute reasonable suspicion. Para 2.2 explained that reasonable grounds for suspicion will depend on the nature in each case. [24] There must be some objective basis for that suspicion based on facts, information and/or intelligence that are relevant to the likelihood of finding an article of a certain kind.[25] Reasonable suspicion can never be supported on the basis of personal factors. Officers must rely on intelligence or information about or some specific behaviour by the person concerned.[26] For example the nature of the articles suspected of being carried, th e time and place where the person or vehicle is or the behaviour of the person suspected. The case of Howarth v Commissioner of Police for the Metropolis (2011)[27] explained that reasonable cause for suspicion is a lower standard that which would be required to establish a prima facie case.[28] It allows police officer to take into account matter that would not be admissible as evidence. In comparison, the power conferred under S47A TACT 2000 can be exercised without reasonable suspicion. An authorisation by a senior police officer allows searches by any constable in uniform in specified areas or places without reasonable suspicion to find evidence related to terrorism. The authorisation would provide explanation which allows stopping and searching of individuals and/or vehicles without suspicion is necessary to prevent the suspected act of terrorism.[29] To conclude, although both PACE and TACT have different regulations in terms of the power of stop and search, however what remains the same is that the underlying principles of stop and search are intended to promote its use in a fair and effective manner. An officer may not search a person where there is no legal basis to do so, even with an individual’s consent. Stop and search must be done in a courteous and respectful manner and the length of detainment must be kept to a minimum even when the officer is lawfully entitled to search a person of vehicle. [30] PART B The Human Rights Act 1998 (HRA) came into force in the United Kingdom in October 2000. [31]This legislation gives effect in the UK to certain fundamental rights and freedoms contained in the European Convention on Human Rights (ECHR). Under section 6 of the Human Rights Act 1998, public bodies such as the court, police, local council and all other bodies carrying out the public functions must comply with the Convention rights. This means, individuals can now take human rights cases in domestic courts and they no longer have to go to Strasbourg to argue their case in the European Court of Human Rights.[32] With the HRA 1998 coming into force, the power of stop and search had made some impact on the regulation and use of the power of stop and search in some way. In relation to the use of power of stop and search, public bodies are required to exercise such power in compliance to the convention rights. The legal framework for protecting the fundamental human rights contained in the HRA 1998 allows the public to rely on the articles when they are being stopped and searched. When powers of stop and searched are exercise, the public bodies are required to exercise it in such a way that it is necessary and proportionate. [33]Article 5, 8 and 14 of the HRA 1998 would be more relevant in the matter of stop and search. Article 5 ensures the right to liberty and security of person. [34]The right in Article 5 is limited, which means that there are certain circumstances or situation where deprivation of liberty is lawful.[35] Article 8 protects people from arbitrary interference in their private and family right. [36] The act of being subject to a search, which may take place in public, and may include a search of a person, their clothing or personal b elongings will interfere with Article 8 rights. Article 8 is a qualified right, and Article 8(2) provides exceptions enabling interference with the right, for example in the interests of national security, or the prevention of crime.[37] Any interference with a person’s Article 8 rights will need to come within one of the exceptions allowed under Article 8(2), and be in accordance with the law, necessary and proportionate. In addition, Article 14[38] allows people to enjoy the Convention rights without any discrimination. In another words, individual must not be stopped or searched purely because of their race or religion. The power of stop and search would only be compatible with human rights if they are used legitimately and proportionately.[39] Evidence shows that stop and search powers that do not require reasonable suspicion, as well as those under PACE, may be used in a way that is discriminatory because certain ethnic communities are more likely to experience stop and search than others. However, the black and minority ethnic groups, particularly the black people, have for many years been disproportionately at the receiving end of police stop and search. Joel Miller in his article ‘Stop and Search in England, A Reformed Tactic or Business As Usual?’ suggested that the treatment towards the black and the minority had always been discriminatory. This is evident in surveys such as the Smith and Gray 1985, Willis 1983, Young 1994, and others. [40]The government statistics particularly from the Ministry of Justice 2009 had suggest that the black people in England and Wales in the year of 2007/2008 are more likely to be searched eight times more than white people and Asian people more than twice, for searches which requires reasonable ground of suspicion.[41] The power of stop and search under Terrorism Act 2000 were previously governed under s44, but were ruled illegal by the European Court of Human Rights in the case of Gillan and Quinton v United Kingdom[42]. After the incident of 911, the Home Secretary and senior police officers established the practice of making authorisations continually under section 44 to cover the whole of metropolitan London.[43] The police justified their act by claiming that there was now a generalised threat of terrorism in London and it was likely to manifest in any large-scale public gathering, and that it would be impractical to make narrower. In this case, Kevin Gillan and Pennie Quinton were attending a demonstration in London in the year of 2003. Both of them were stopped and searched by the police under S44 Terrorism Act 2000. They subsequently brought a judicial review regarding the power of stop and search on the basis that there was no evidence of terrorism showed by the protestor on that day. They claimed that the stop and search was an interference with their rights to liberty, respect for privacy, and the right to freedom of expression and assembly. [44]In March 2006, the House of Lords heard Gillan and Quintons appeal against the refusal of the lower courts to allow their claim. Lord Bingham and his fellow Law Lords ruled that section 44 was itself compatible with Convention rights, there were sufficient safeguards against arbitrary use of the power, and that there was no evidence that the section 44 power had been exercised unlawfully. [45] Gillan and Quinton took their complaints further to the European Court of Human Rights in Strasbourg. In January 2009, the Court ruled that the searches under section 44 had violated their right to respect for their private life under article 8 of the European Convention on Human Rights (ECHR). [46] As a result of a legal challenge made by the European Court of Human Rights, and as a part of the UK government’s commitment to introduce safeguards against the misuse of powers under TACT, the Home Secretary conducted a review of these powers.[47] One of the recommendations of the review was that stop and search powers under section 44 of TACT should be repealed and replaced with a much more targeted and proportionate power. [48] The Home Secretary therefore made a remedial order under section 10 [49] of the Human Rights Act 1998 to make immediate changes to the legislation. This new power came into force on 18 March 2011.[50] Section 47A of TACT allows the police to stop and search persons in order to prevent acts of terrorism, without reasonable suspicion of their involvement in terrorism. Searches under this power may only be authorised in a specific area for a defined period where the police reasonably suspect an act of terrorism will take place.[51] Stop and search powers provided under the Police and Criminal Evidence Act (PACE), the Misuse of Drugs Act 1971, the Firearms Act 1968 [52] and the Road Traffic Act 1988 [53]all require a reasonable suspicion that the person stopped is in possession of prohibited goods or has committed an offence.[54] By contrast, stop and search powers provided under section 60 of the Criminal Justice and Public Order Act 1994 and section 47A do not require any grounds of reasonable suspicion. Although S47A can be said as an improvement of the previous law, however the power of stop and search without reasonable suspicion had always been an issue. Many are in the view that such power of stop and search without the need of reasonable suspicion is inherently incompatible with the Convention. [55]The justification is that the lack of any requirement for reasonable suspicion renders selection for stop and search arbitrary and invites discrimination in the exercise of the power.[56] Rabinder Singh QC, Professor Aileen McColgan and the Human Rights Watch are in the view that the nature of stop and search without the need for reasonable suspicion is incompatible with right to respect for private and family life under Article 8 of HRA 1998.[57] In their view, even with the best guidance to officers as to how to exercise the power, cannot be rendered compatible with Convention rights because of the irreducible arbitrariness of the selection of individuals to subject to the power.[58] In Human Rights Watchs view, the only human rights compatible power to stop and search is one which requires reasonable suspicion. The Equality and Human Rights Commission (EHRC) itself, however, does not appear to share this view that a power to stop and search without reasonable suspicion is inherently incompatible with Article 8 and other Convention rights. [59]In its submission, it recognises that there may be very exceptional circumstances in which it is necessary for there to be a power to stop and search without reasonable suspicion ,for instance to prevent a real and immediate act of terrorism or to search for perpetrators or weapons following a serious incident. [60] In terms of the protection under the power of stop and search, any individual who were searched unlawfully may seek a remedy under the Human Rights Act 1998 for an unjustifiable breach of their rights to liberty, respect for private life or to be free from discrimination. [61] All in all, the Human Rights Act 1998 had made some significant impact on regulations and use of the power to stop and search by the public bodies. It is safe to argue that the law in terms of the stop and search power had improved significantly, particularly S47A TACT 2000, which minimize the abuse of power and act in compliance with the Convention rights. With the legislation coming into force, it does not only provide guidelines to the authorities, it also provides momentous protection to the public when the power to stop and search are exercise on them. In any circumstances which the public authorities abuse or misuse the power to stop and search, judicial review would be a mechanism to hold them into account. It was suggested that, when there is misuse of power, judicial review offers the public a relatively quick, effective and inexpensive means of securing their rights through scrutiny of the lawfulness of police action by a specialist judge. [62]The bases on which it can be a rgued that the police have acted unlawfully were importantly expanded by the enactment of the Human Rights Act (HRA) 1998. [1] ‘Stop and search under the Terrorism Act 2000’ (Justice) http://www.justice.org.uk/pages/stop-and-search-under-the-terrorism-act-2000.html accessed 17 November 2014 [2] Police and Criminal Evidence Act 1984 [3] Misuse of Drugs Act 1971 [4] Criminal Justice and Public Order Act 1994 [5] Terrorism Act 2000 (TACT) [6] Adam Wagner, ‘Stop and search powers under review as European Court reject UK appeal ‘ ( UK Human Rights Blog, 1 July 2010) http://ukhumanrightsblog.com/2010/07/01/stop-and-search-powers-under-review-as-european-court-reject-uk-appeal/ accessed 28 November 2014 [7] Terrorism Act 2000 (Remedial) Order 2011 [8] Home Office, ‘Statistics national statistics Police powers and procedures England and Wales 2011/12’ https://www.gov.uk/government/publications/police-powers-and-procedures-in-england-and-wales-201112/police-powers-and-procedures-in-england-and-wales-2011-12#stops-and-searches [9] ‘Statistics Operation of police powers under the Terrorism Act 2000 and subsequent legislation: Arrests, outcomes and stop and searches, Great Britain, 2012 to 2013’ (Home Office, 12 September 2013) https://www.gov.uk/government/publications/operation-of-police-powers-under-the-terrorism-act-2000-2012-to-2013/operation-of-police-powers-under-the-terrorism-act-2000-and-subsequent-legislation-arrests-outcomes-and-stop-and-searches-great-britain-2012-to-20 accessed 20 November 2014 [10] Pat Strickland, ‘Stop and Search’ ( House of Commons Library , 23 January 2014) [11] Part 1 of Police and Criminal Evidence Act 1984, particularly s2, s7,s8 [12] S45(1) Terrorism Act 2000 [13]‘Does the Order remove the incompatibility?’ (Terrorism Act 2000 (Remedial) Order 2011: Stop and Search without Reasonable Suspicion Human Rights Joint Committee) http://www.publications.parliament.uk/pa/jt201012/jtselect/jtrights/155/15506.htm accessed 27 November 2014 [14] S4 , s5 PACE [15]Duration: The maximum period for an authorisation is 14 days. [16] Code of Practice under Terrorism Act 2000 [17] s1(3) PACE [18] Code of Practice under Terrorism Act [19] Kiron Reid, ‘Stop and Search’ (24 September 2014) [20] The maximum period for an authorisation is 14 days. [21] Code Of Practice (England, Wales And Scotland) For The Authorisation And Exercise Of Stop And Search Powers Relating To Section 47a Of Schedule 6b To The Terrorism Act 2000 [22] ‘Consultation Code Of Practice (Northern Ireland) For The Authorisation And Exercise Of Stop And Search Powers Relating To Sections 43, 43a And 47a Of The Terrorism Act 2000’ (Northern Ireland office, Febuary 2012) https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/136403/consultation_on_the_code_of_practice_for_stop_and_search_powers_under_the_.pdf accessed 25 November 2014 [23] S1(3) PAC 1984 [24] Code of Practice, para 2.2 PACE [25] Andrew Sander, Richard Young and Mandy Burton , Criminal Justice( 4th edn, Oxford University Press,2010) 84 [26] ‘Stop and search QAs’ (Policy Pages, 21 August 2014) http://www.met.police.uk/foi/pdfs/priorities_and_how_we_are_doing/corporate/stop_search_qa_august2014.pdf accessed 25 November 2014 [27] Howarth v Commissioner of Policeof Police of the Metropolis[2011] EWHC 2818 [28] Andrew Sander, Richard Young and Mandy Burton , Criminal Justice ( 4th edn, Oxford University Press,2010) 157 [29] Code of Practice under Terrorism Act 2000 [30] Avon and Somerset Constabulary, ‘Stop and Search’ www.bathnes.gov.uk/sites/default/files/stop_search_notes.doc accessed 24 November 2014 [31] Equality and Human Rights Commission, ‘ The Human Rights Act’ http://www.equalityhumanrights.com/your-rights/human-rights/what-are-human-rights/human-rights-act accessed 22 November 2014 [32] Equality and Human Rights Commission, ‘ The Human Rights Act’ http://www.equalityhumanrights.com/your-rights/human-rights/what-are-human-rights/human-rights-act accessed 22 November 2014 [33] ‘Article 8 : The right to respect for private and family life, home and correspondence’ ( Human Rights Review 2012) http://www.equalityhumanrights.com/sites/default/files/documents/humanrights/hrr_article_8.pdf accessed 24 November 2014 [34] Article 5 HRA 1998 [35] Article 5 : The right to respect for private and family life, home and correspondence’ ( Human Rights Review 2012) http://www.equalityhumanrights.com/sites/default/files/documents/humanrights/hrr_article_5.pdf accessed 24 November 2014 [36] Article 8 HRA 1998 [37] Article 8 : The right to respect for private and family life, home and correspondence’ ( Human Rights Review 2012) http://www.equalityhumanrights.com/sites/default/files/documents/humanrights/hrr_article_8.pdf accessed 24 November 2014 [38] Article 14 HRA 1998 [39] ‘Human Rights Thematic Review on the use of police powers to stop and search and stop and question under the Terrorism Act 2000 and the Justice and Security (NI) Act 2007’ (Northen Ireland policing Board) http://www.nipolicingboard.org.uk/stop_and_search_thematic_review__final_draft__15_october_2013.pdf accessed 24 November 2014 [40] Joel Miller, ‘Stop and Search in England, A Reformed Tactic or Business As Usual?’ (2010) 50 British Journal of Criminology 954 [41] Ben Bowling and Coretta Phillips, ‘Disproportionate and Discriminatory: Reviewing the Evidence on Police Stop and Search’ ( Modern Law Review,2007) http://www.stop-watch.org/uploads/documents/modern_law_review.pdf accessed 27 November 2014 [42] Gillan and Quinton v. UK 4158/05 [2010] ECHR 28

The Status of Women in the Work Force After the Fall of Communism in Ea

The Status of Women in the Work Force After the Fall of Communism in Eastern Europe The fall of communism in Eastern Europe and the former Soviet Union marked the end of an era in which official ideology and state policy often masked the reality of citizens' lives. This contradiction was particularly acute for women, a group that the Soviet model of communism was intended to emancipate (Basu, 1995; Bystydzienski, 1992; Corrin, 1992; Einhorn, 1993; Millarand and Wolchik, 1994; Nelson and Chowdhury, 1994; Rueshchemeyer, 1994). Under the guise of Marxist-Leninist ideology, women were accorded an equal right to work and to participate in the building of socialism. The Soviet model, which was imposed to a greater or lesser extent on all of the Eastern European countries, was meant to embody this precept. In order to mobilize women into the work force, the party-state provided numerous social programs--free day care, subsidized school supplies and clothing, guaranteed maternity leave, and nearly full employment. Women, however, were hardly emancipated through these programs. They were concentrated, with a few notable exceptions, in a "pink collar ghetto" of low wage and low prestige jobs and often given employment well below their educational qualifications. Moreover, the "emancipation" accorded them by state officials resulted in an extreme "double burden" (Basu, 1995; Bystydzienski, 1992; Corrin, 1992; Einhorn, 1993; Millarand and Wolchik, 1994; Nelson and Chowdhury, 1994; Rueschemeyer, 1994). They were expected to perform both paid and domestic labor, fulfilling most (or all) of the household and parenting duties without modern conveniences. These superwomen worked full-time jobs and then came home to prepare meals and clean... ... Lijphart, Arend. "Comparative Politics and the Comparative Method." American Political Science Review. 65 (1971): 682-693. Millarand, James and Wolchik, Sharon, eds. The Social Legacy of Communism. Cambridge: Cambridge University Press, 1994. Nelson, Barbara and Chowdhury, Najma, eds. Women and Politics Worldwide. New Haven: Yale University Press, 1994. Przeworski, Adam and (?) Teune. The Logic of Comparative Social Inquiry. New York: John Wiley Sons, 1970. Rueschemeyer, Marilyn, ed. Women in the Politics of Post-communist Eastern Europe. New York: M.E. Sharpe, Inc.,1994 Scheppele, Kim Lane. "Women's Rights in Eastern Europe." East European Constitutional Review. Winter 1995. Slay, Ben. "Rapid versus Gradual Economic Transition" Economics. August 1994. United Nations Statistical Yearbook, 39th Edition. 1994. "Statistical Abstract" 1994.

Marketing Strategies of Newspapers Essay

The newspaper market, like other markets have become competitive to the extent that survival requires a lot of creativity and innovation in the way the business is conducted. This is the situation in which the three major newspapers on the Zambian market, i.e the Post, the Times of Zambia, and the Zambia Daily Mail newspapers find themselves. Currently, the Post newspaper is the market leader with a market share of eighty percent (80%), the Times of Zambia newspaper and the Zambia Daily Mail, together with the rest of the other newspapers share the remaining twenty percent (20%). For this study, the focus is on three newspapers, The Post which is a privately owned newspaper and the Times of Zambia and the Zambia Daily Mail which are stated owned newspapers. The difference in performance amongst these three newspapers has also been reflected in the differences in the readership of the three (3) newspapers which is indicated below. Source: Synovate Research Center 2005 For any of these papers to gain competitive advantage and long term profitability, there is need to come up with a proper business approach. One such approach is a proper understanding and management of the common business parameters like the quality of the product, the pricing of the product, the distribution of the product, and the promotion of the product. A newspaper firm can then formulate appropriate differentiation strategies based on the above parameters which are commonly known as the four ‘Ps’ of the marketing mix (Kotler, 2003:15). The discrepancies in the market share prompted the researcher to look at the business management aspect of the three newspapers, i.e.how they were applying and using the four ‘Ps’ of the marketing mix. The aim was to determine how the three newspapers were utilizing the elements of the marketing mix in order to gain competitive advantage on the Zambian market. Essentially, this is a comparative study which looks into how the three newspapers were utilizing the marketing mix to increase their market shares. The study was expected to reveal the differences in the usage of the marketing mix and show whether this had a significant impact on the market shares of the three papers. This is not withstanding the fact that the performance of an entity is dependent on the various functional areas of business management. However, in this particular case, what was being put to test was the functional area of marketing, and in this case the application of the elements of the marketing mix. The liberalization of the Zambian economy in 1991 saw the emergence of various entities on the Zambian market. This included the print media. The Post newspaper is one such paper that emerged as a private owned newspaper. Prior to 1991, there were mainly two dominant papers, i.e. the Times of Zambia, and the Zambia Daily Mail newspapers. For this study, the focus was on one private newspaper, i.e the Post newspaper, and the state owned newspapers, i.e. The Times of Zambia and the Zambia Daily Mail newspapers. Currently, on the Zambian market, the Post newspaper is the market leader with a market share of eighty (80%) percent by far surpassing the Times of Zambia and the Zambia Daily Mail which fall into the remaining twenty (20%) percent. This poses the question of why should a newly born newspaper, i.e the Post Newspaper, out match the old newspapers like the Times of Zambia and the Zambia Daily Mail newspapers. Obviously, the market share has to do with the acceptability of the paper. And from a business management point of view, this acceptability is dependent on the paper’s marketing strategies which are based on the marketing mix. Hence the reason for the research in this area. The history of each of the above stated newspapers is as follows: †¢The Times of Zambia newspaper The Times of Zambia is a national daily newspaper published in Zambia. During the colonial period this newspaper was known as The Northern News. It was founded in 1944 as a twice-weekly newspaper aimed at a European readership, owned first by Roy Welensky and then by the South African newspaper chain Argus. Argus then sold the paper to Lonhro, under which it was renamed the Times of Zambia on 1 July 1965. Lonhro had just bought out Heinrich Brewery which had briefly operated a daily, The Zambia Times and weekly Zambia News. Criticism of the government under the editorship of Dunston Kamana in the early 1970s and the change of the government to a one party state led to the purchase of Times of Zambia by the United National Independence Party (UNIP) government who then appointed its own editor, Vernon Mwaanga, in 1972. When the Movement for Multiparty Democracy (MMD) came to power in November 1991, it went to court claiming UNIP had illegally taken over the newspapers. The courts found in favour of the MMD, and ruled that the papers’ ownership be transferred to the Zambian Government. The Times of Zambia is now owned by the Zambian Government. After the independence of Zambia in 1964, the print media was run by the private sector with Times of Zambia then been published by Lonrho and the name Daily then Central African Mail was run by Scott and Astor. In 1969 it was purchased by the ruling United National Party (UNIP) (Banda, 2004). In 1983, the newspaper industries along with most other industries were nationalized as part of government’s humanism. The two newspapers were then turned into government companies and heavily subsidized by the government. In 1990, there was the introduction of multiparty government and an open, market –driven economy. Privately owned newspapers were reintroduced and according to the National Archives (2003) 137 publications, both newspapers and magazines, were registered between 1991 and 2002. Most of the registered newspapers were either aborted or died soon after the first few issues. The cover price of the newspapers has remained the same in Zambia at K3000.00 with new newspapers coming in and offering a lower price and then failing to survive all together. The other sources of income for newspapers are through the advertising which has grown with newspapers getting more and more expensive. This case research is intended at studying the various marketing strategies used by newspaper companies in Zambia and how they can increase competiveness. My aim is to find out the current marketing strategies of the major newspapers in Zambia, namely The Post, Daily Mail, Times of Zambia, The Guardian and The Mirror. The purpose of the study is to understand the current marketing strategies and come up with recommendations to increase competitiveness in this sector. 1.2 Background to the study After the introduction of the multi-party system and the subsequent liberalization of the economy, in Zambia, in 1991, the country saw the emergence of various types of privately owned newspapers in addition to the two regular newspapers, i.e The Times of Zambia and the Zambia Daily Mail. In all, the mid 1990s, there were several privately owned newspapers in addition to the two regular state owned newspapers stated above. What transpired is that some private newspapers came and went, whilst the two state owned newspapers have failed to be competitive and increase their market shares, but they have survived through Government subsidies. However, one privately owned newspaper, the Post Newspaper, has continued to grow its market share and today it is the market leader in its relevant market. The question of interest to the researcher is to determine the type and effectiveness of the marketing strategies that the Newspapers are using to increase their market share in the relevant markets. 1.3 Research Problem  Since the Liberalization of Zambia’s economy in 1991, several private newspapers have emerged to join the already existing state owned ones. However, most of the privately owned newspapers have collapsed, and the two state owned ones are failing to increase their market, but are surviving on Government subsidies. But one private newspaper, the Post, has continued to thrive to become the market leader. There is still very little competition in this industry with only a few as newspapers surviving and one major newspaper The Post is getting 80% of the market share (Banda 2004). Given this background, the researcher wants to determine the type of marketing strategies newspapers use, and the extent to which these marketing strategies are effective. Consequently, this will help the managements of the newspapers to improve their marketing strategies so as to provide quality services to their customers, and thereby increase their market share and competitivene ss.

Canadian Federalism Threatened essays

Canadian Federalism Threatened essays The Issues of Quebec Nationalism and Regionalism The Issues of Quebec Nationalism and Regionalism When it was it first conceived in 1867, Canada was founded as a state that would create a government structure based on federalism. Federalism is defined as: A political system in which legislative power is distributed between a national, central, or federal legislature and a level of state or provincial legislatures. The relationship between the two different governments in Canada is characterized by a National government in Ottawa and 10 Provincial governments across the country. Federalism is also characterized in Canada by the constant problems that plague Canadian federalism. Major problems of Canadian federalism (defining the authority structure, drawing out responsibilities, control over spending and raising revenues, outlining standards, and a growing threat of the country splitting up), are among countless other minor problems. However, these problems are all attributed to the fundamental problem of Canadian federalism: the conflict between central Canada and the periphe ral regions. In order to trace the fundamental problem of Canadian federalism, it is important to first define what is central Canada and to note that the problem of federalism is both regionalist and nationalist in nature. Central Canada is comprised of the provinces of Ontario and Quebec, but more specifically always includes the national government in Ottawa and its preference to these two provinces. The problem of Canadian federalism is regionalist in nature in that it pits the peripheral regions against central Canada: All of the non-central provinces have grievances with Central Canada and its governments in Ottawa, Ontario and Quebec. It is also nationalist in nature in that although Quebec makes up part of Central Canada, Quebec presents the problem of nationalism to Canadian federalism. Throughout Can...

Great Gatsby3 essays

Great Gatsby3 essays F. Scott Fitzgerald's The Great Gatsby paints the picture of the way life was in the twenties. This society has the characteristics of an egotist and one who pays no attention the character of themselves. Fitzgerald's style influences the reader to portray this era as a carefree "do what feels good" society. However, Fitzgerald introduces the countless number of tragedies that take place. Through diction, imagery, and details Fitzgerald creates a morose tone. The writer evokes the reader's feelings through particular words and their meanings. In the phrase, ". . . I began to look involuntarily out the window for other cars," the word involuntarily grabs the reader. This phrase makes the reader feel melancholy for Gatsby because it it's depressing for no one to come to the funeral. It reveals how Nick and Mr. Gatz experience anticipation. Both of them know devoutly that no one will come pay their respects to Jay Gatsby. Mainly because they wait half an hour for people to show up. Also, in the phrase ". . . his eyes began to blink anxiously" the word anxiously shows Nick's dolefulness for the lack of sympathy that Gatsby fails to receive. The word procession reflects the despair and lack of friendship that Gatsby witnesses in his life. The lack of companionship that Gatsby has cogitates how lonely and despondent he is. Through the uses of certain words the author helps express feelings and emotions of the morose tone. Through imagery Fitzgerald can make the reader feel like they are in the story. Water, specifically evokes the senses. It describes how the procession of cars stopped in a thick drizzle. This depicts how gloomy it appears outside. The reader can hardly see the three cars because of continuous soaking. They describe a motor hearse as ". . . horribly black and wet." A hearse normally portrays a solemn feeling, but the words horribly, black, and wet allow the reader to feel the misery and m...

Defining Marketing Paper Essay Example | Topics and Well Written Essays - 750 words

Defining Marketing Paper - Essay Example Marketing, when broadly defined, means the process of making a product sell by attracting customers. However, this definition would be incomplete. I define marketing as – Any activity that leads to the delivery of a product to the right people, which is done keeping market needs in mind. The aim is to be able to connect with consumers, to make a social impact and in turn, cultivate a long term association between a company and its consumers through the products, ultimately to make profits and run the business. Perreault, Cannon and McCarthy define marketing as – ...the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client† (2011, p.7). From this definition, it is apparent that the aim of marketing is to assess the needs of the customers and satisfy those needs through goods and services. As per the America n Marketing Association's definition of marketing, it is – ...the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Kotler and Keller, 2012, p. 4). By and large, these two definitions of marketing mean the same. However, in the second definition, a social aspect is added (â€Å"society at large†). For the success of any business, the selling of a product or service is vital. The entire purpose is to sell something. While the right kind of marketing results in an upsurge of product sales, bad marketing may result in negative publicity. The wrong kind of marketing may also lead to an irreversible damage to the image of the company and its relationship with customers. An example of good marketing or a good marketing strategy is that of Herbal Essences. The hair care products marketed by the company are targeted at a specific age group â€⠀œ young women. The product names as well as the bright colors of the packages are attention grabbing. The packaging and naming itself explains the purpose of the product. For instance, the aqua blue colored â€Å"Hello Hydration† product (Perreault, Cannon and McCarthy, 2011). Customers are encouraged to buy shampoo and conditioner bottles together through the clever use of matching and curvy packaging. The company also seeks eye level placement in retail stores. The online, television and print advertising purports a â€Å"mythical quality† to highlight the organic origin of the product. With the help of a Facebook Fan page and a customer review page on its website, the company has also been successful in connecting with its customers. The marketing mix strategized by the company has been successful in increasing the sales of the company (Perreault, Cannon and McCarthy, 2011). The company's marketing strategy led to the delivery of the product to the right people. An other example that can be used to illustrate the definition of marketing is that of Dove. The social aspect of marketing can be exemplified here. While Dove earlier used models whom the mainstream considered â€Å"beautiful†, it moved on to a new approach in which it projected that every woman is beautiful. This was a result of a moral problem that Dove's Marketing Director underwent when her daughter suffered

Service learning assignment Example | Topics and Well Written Essays - 500 words

Service learning - Assignment Example In addition, service learning enables the learners to become active citizens who make a significant contribution to the well-being of the society through the services that they offer. According to Furco and Billig (2002), service learning is applicable in different set ups of learning which include faith-based and community-based organizations, universities, and other types of learning institutions. The participants, in the service-learning program can be members of an entire school, class or only a few selected students. Furco and Billig (2002) gave out a simple example of service learning whereby groups of students undertake projects to collect trash within the neighboring town center, and afterwards they prepare a report documenting on the sources of the trash and the measures that can be implemented to control this problem. Through the division of Community Engagement, the Virginia Commonwealth University has set-up a well-elaborate service-learning program that is dynamic and attracts over three thousand students on an annual basis. Those who are involved in the service-learning projects are students at the university as well as some members of the teaching staff. The customers of the projects undertaken by the student of the university are local communities in the U.S as well as other parts of the world. The Virgina Commonwealth University-service learning program is diversified in different areas such as health, education, environmental conservation, promotion of peace and well-being of the society, and community sensitization programs, among others. Therefore, the local community where the university students will select to conduct their service learning will benefit depending on the project they will undertake, for example, the community could benefit from a cleaner environment, construction of a recreation site, or education on social issues. Crane et al. (2013) stated that besides benefitting from

Fibre Optics Essay Example | Topics and Well Written Essays - 1500 words

Fibre Optics - Essay Example This essay aims at scrutinizing what authentic technical literature has to say on the issue of integrating fiber optics in the aircraft systems in addition to contemplating the theory of light in relation to optical fibers as a way of illuminating exactly how the idea to transmit light through a thin fiber made of glass or plastic originated. The application of optical fibers in fiber-optic communication will also be discussed to evaluate how they allow transmission over longer distances at higher speeds as compared to other communication media. Theory of light relevant to fiber optics While ray theory best explains the light transmission and guiding properties of optical fibers, mode theory works to explain the behavior of light within a fiber. Ray theory basically serves to describe the direction taken by a plane wave inside a fiber (Einstein College of Engineering n.d.). According to ray theory, there are two types of rays which are carried by an optical fiber namely meridional an d skew rays both of which stand in contrast to each other in context of the course they take inside a fiber. While meridional rays pass through the axis of a fiber, the skew rays journey through a fiber without passing through its central axis. Also literature suggests that â€Å"the acceptance angle for skew rays is larger than the acceptance angle of meridional rays† (Einstein College of Engineering n.d). The light capacity of a fiber is enhanced when skew rays are added to meridional rays. But it is argued that as â€Å"skew rays tend to propagate near the edge of the fiber core† (Einstein College of Engineering n.d.), so the addition results in entrapment of a large number of skew rays in the fiber core made of thin glass. â€Å"A large portion of the number of skew rays that are trapped in the fiber core are considered to be leaky rays† (Einstein College of Engineering, n.d.). Construction of fiber optic cables Fiber optic cables basically consist of three parts namely the core, the cladding, and the coating which are also referred to as the triple C’s. Though light has been shown to propagate along the fiber core even without the aid of cladding, it is suggested that cladding made of plastic or glass has its share of important functions like improving mechanical strength, reducing the loss of light into the surrounding during transmission course and protecting the fiber against many surface contaminants to smooth the process of transmission. Buffer or the coating forms the outermost layer which serves to lend extra durability and strength to an optical fiber as a way of protecting it against physical harm (Freudenrich, 2012). It is important to remember that the core is essentially made of glass, the cladding layer is made up of either plastic or glass, and plastic is used as a preferred material for the buffer.    Basic fiber optic theory   As mentioned earlier, mode theory along with ray theory is used to explain the pro pagation and behavior of light in an optical fiber. Mode theory also largely serves to explain the issue of leaky ray loss caused by the addition of skew rays to a fiber’s core. It also suggests that a light wave can be referred to as a plan wave or a wavefront when travelling through an optical fiber and such wave is described by â€Å"its direction, amplitude, and wavelength of propagation† (Einstein Colleg

Turn exchanges in an interpreted professor-student conference Essay Example for Free

Turn exchanges in an interpreted professor-student conference Essay In professional discussions, papers, books, and pamphlets about interpreting, there is Ð ° largely underlying assumption that if speakers are talking back and forth, interpreters should make it possible for them to seem as if they are talking directly to one another. Although it may be possible at times for speakers to feel as if they are talking directly to each other, they are not. They are always exchanging speaking turns with the interpreter. In interpreted conversations, just as in ordinary discourse, turns can be analyzed in terms of their structural characteristics. And, again as in ordinary discourse, some turns cannot be accounted for solely in terms of structural qualities. Some turns come about because participants take turns for reasons congruent with their roles. Turns are complex exchanges because, although the intent and content of Ð ° turn originates with each speaker, the interpreter has to allocate and manage the conversational exchange. Turns are complicated entities because, upon hearing or seeing utterances whose meaning resides in other than linguistic form, interpreters have to make decisions from Ð ° range of possible choices. Choices have to include appropriate lexical and grammatical features, layered social meanings, possibilities for transition, and possibilities to elicit Ð ° response from yet another range of possible responses. Choosing an appropriate interpretation also depends on factors such as the relative status of the speakers and desired outcomes for the situation. For example, suppose Ð ° supervisor asks an employee this question: Would you mind typing this for me? Is this really Ð ° question or is it Ð ° polite request to type Ð ° paper? How immediate is this request? Interpreters have to select an utterance that may or may not be Ð ° question but must include the force of the request, the indirectness (if indirectness is appropriate in the other language), and Ð ° type that will elicit an appropriate response. The analysis of the transcript revealed that turn exchanges are occurring between the interpreter and Ð ° primary speaker. Even though the content and intent of the turn originates with each primary speaker, the two speakers are not talking directly to each other in the sense that they are exchanging the direct surface signals of their respective languages. In interpreted events, speakers exchange speaking turns with the interpreter in their own languages. In this interpreted conversation, four categories of turns presented themselves: regular turns, turns around pauses and lag, overlapping turns, and turns initiated by the Interpreter. It is also the case that phenomena around turns, such as pauses, lags, overlapping talk, and simultaneous turns, are going to occur naturally and as they are created by all three participants. The ongoing recognition of such discourse features are part of an interpreters competence, and the resolution of discourse confusion, if necessary, belongs primarily to the interpreter. Regular Turns In this section, І present examples from the transcript of regular turns, or smooth transitions (Sacks et al. 1974) regular turns in interpreting resemble regular turns in ordinary face-to-face conversation. The examples demonstrate how the interpreter and one or both speakers exchange turns and how Ð ° smooth, regular exchange in interpreting takes place. At this point, let me say Ð ° few words about reading the transcript. The transcript is 253 line segments long. In the following examples, the number at the beginning of each line segments represents its place among the 253 lines. Within each segment, there is Ð ° line for each participant, the Professor (P), the Student (S), and the Interpreter (І). They are either speaking or are silent. American Sign Language is represented by all caps. English is represented by regular type. There is no transcription or gloss for the Students ASL because the Interpreter provides Ð ° translation either within the same line or by the next line segment. Similarly, there is no gloss for the Interpreters ASL because there is an English rendition immediately before. Because ASL is not Ð ° written language and because grammatical relationships can be marked on the face, hands, and through movement and space, ASL is represented by glosses which are literal English representations of some part of the corresponding ASL lexical item. Therefore the meaning represented here is always somewhat skewed or simplified. Finally, І remind readers that the study has taken moments in real time that happened very quickly and has frozen them for Ð ° long, careful description and analysis. The Interpreter, then, has formed an utterance that is Ð ° lexical choice and has also chosen Ð ° prosodic cue for English which, in turn, produces Ð ° response. Interpreter translations are composed of more than lexical, phrasal, or syntactic choices. Choices of prosodic or paralinguistic cues are also required. on the surface, the nature of this exchange is that, the Professor takes turns with the Interpreter. It makes sense those speakers take turns in relation to the linguistic utterance they understand. Thus, turn-taking as an organizational system of conversation occurs between the Interpreter and Ð ° primary speaker and between the Interpreter and the other primary speaker. Why is it necessary to point out this seemingly obvious fact? Primary speakers in interpreted settings are often encouraged to think of themselves as speaking directly to each other. They quickly discover, however, that this is not the case and intuitively understand that they are exchanging turns with the interpreter. Doing so naturally and unconsciously suggests to speakers that they treat the interpreter as Ð ° direct interlocutor. It is no wonder, then, that often we find primary speakers addressing interpreters as participants who can answer questions and give responses. one can also understand how talking directly to an interpreter comes about; it is natural, even ordinary. Here, the transition from Student, to Interpreter, to Professor is Ð ° transition without problems. No one exhibits signs of being uncomfortable, nor is there any discourse muddle. Ð  regular turn, then, can be labeled as such because of the naturalness and ease of transition.

A Clash of Cultures in A Passage To India Essay -- A Passage To India E

     Ã‚  Ã‚   A Passage To India is a classic example of how different cultures, when forced to intermix, misunderstand each other, and what consequences stem from those misunderstandings. All of Forster's greatest works deal with the failure of humans being able to communicate satisfactorily, and their failure to eliminate prejudice to establish possible relationships. A Passage To India is no exception. (Riley, Moore 107) To understand Forster's motive, it must be established that he is a humanistic writer. Harry T. Moore states "Of all imaginative works in English in this century, Forster's stand highest among those which may properly be called humanistic." (Riley, Moore 107) His main belief is that individual human beings fail to connect because the humanistic virtues, tolerance, good temper, and sympathy are ineffective in this world of religious and racial persecution. However, he also believes that personal relationships aan succeed, provided they are not publicly exposed, because values and noble impulses do exist within human nature. "Life is not a failure but a tragedy principally because it is difficult to translate private decencies into public ones." (Riley, McDowell 108) Forster is conscious of the evil that exists in human nature. Forster feels men do not know enough to control that evil, and he takes on the humanistic responsibility to secure internal and external order by utilizing reason. f orster depended on the individual's conscience and sense of identification with others as equal components of the human race as his basis for maintaining that order. He also gives the individual social, political and metaphysical worth, and favors the individual when in conflict with society. (Riley, McDowell 108) It is fo... ...ia University Press, 1979. Riley, Carolyn, ed., Contemporary Literary Criticism. 4. Detroit, Michigan: Gale Research, 1975. Bradbury, Malcolm, "E. M. Forster as Victorian And Modern: 'Howard's End' and 'A Passage To India',"     Possibilities: Essays on the State of the Novel (1973 by Malcolm Bradbury; reprinted by permission of   Oxford University Press), Oxford University Press, 1973. Riley, Carolyn, ed., Contemporary Literary Criticism. 3. Detroit, Michigan: Gale Research, 1975. Johnstone, J. K., "E. M. Forster (1879-1970)"" The Politics of Twentieth Century Novelists, edited by George      A. Panichas (reprinted by permission of Hawthorn Books; 1971 by the University of Maryland;)   Hawthorn, 1971. Riley, Carolyn, ed., Contemporary Literary Criticism. 1. Detroit, Michigan: Gale Research, 1973.   McDowell, E. M. Forster, Twayne, 1969.   

Is Social Networking an Effective Marketing Tool Essay

Marketing Strategies Many businesses have started to incorporate market strategies as a way of increasing profitability. Small business can create market strategies to target their market more effectively and have a competitive edge over competition. Lyndon Simkin, (2000) stated â€Å"If the â€Å"right† opportunities are pursued, customers are properly probed, the â€Å"right† customers targeted with a marketing proposition designed to give a business an edge over its rivals, it is highly likely that customers will be satisfied, market share will rise in core target markets and profitability will accordingly support a viable future.† Having a strategy in place will allow you to set objectives such as increasing your share of the market that your business currently is in. Market strategies for small businesses are to develop the growth of the company. Analysing you target market and introducing a way in which you can target this market. The following are how marketing strategy allows business to set objectives Current product/current market Market penetration is a strategy of increasing your share of existing markets. You might achieve this by raising customers’ awareness of your products and services or finding new customers. Current product/new market Market development is a strategy of finding and entering new markets with your current product or service range. The new market could be a new region, a new country or a new segment of the market. New product/current market Product development is a strategy for enhancing benefits you deliver to customers by improving your existing products and services or developing new ones. New product/new market Diversification is a strategy that usually carries high costs and high risks. It often requires firms to adopt new ways of doing business and so has consequences far beyond simply offering new products/services in a new market. It is therefore usually a strategy to be adopted when other options are not feasible. http://www.is4profit.com/business-advice/sales-marketing/marketing-strategy.html Marketing Tools Online There are many marketing tools available for businesses to use and utilising the best one to fully create brand awareness for your product is vital. Geoffrey J. Simmons, (2007) realises â€Å"Companies are finding that they are having to redefine their marketing and branding strategies due to the unique characteristics of the internet and its capacity to change old rules.†. Due to the growth of users using internet, marketing tools have been developed so that businesses can market their products online. Marketing online has been as an important way for business to create brand awareness and target customers effectively. Online advertisement is now seen as the most effective way of marketing therefore many different ways have been introduced to advertise on the internet. Amalesh Sharma, (2011) stated â€Å"The development of data intensive instruments, transformation of societal and relationship management, optimization of Search engine marketing, exclusive networking and other online resources are eliminating the traditional form of marketing.† Search Engine Optimization Marketing Search engines are seen as essential way of companies to be seen by potential customers. Kristin Kennedy, Bonnie Brayton Kennedy, (2008) stated â€Å"The key to being found by the right people at the right time lies with search engines. There are essentially two ways a customer will find a business site via a search engine, through an organic or a pay-per-click (PPC) listing.† Using a search engine you are allowing yourself to be found new customers but search engines don’t offer differentiation so many of your competitors can be listed alongside you therefore not giving your business the competitive edge. Search engine optimization can be a less effective way for small business as it is marketed alongside big companies which was found out by Kristin Kennedy, Bonnie Brayton Kennedy, (2008) they stated a â€Å"small manufacturer of gold jewelry will probably not get top billing over Tiffany’s on the organic list, unless they spend a significant amount of time and money on developing their web site design and advertising.† E-mail Marketing Small businesses have been using email marketing as a way of marketing their products and reaching out to the target market. Anita Jackson, Ray DeCormier,stated â€Å"E-mail offers a promising tool to enhance brand loyalty as it helps marketers keep in touch with their customers on a regular basis at low cost.† Small businesses are using this method to create and reach out to their target market. Using this mthod to market their business and product to create more brand awareness. http://www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=17&issue=3&articleid=854456&show=html http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=13&issue=7&articleid=857868&show=html http://www.emeraldinsight.com/journals.htm?issn=1751-5637&volume=12&issue=4&articleid=1937676&show=html Do you feel other ways of online marketing would benefit your company more? http://www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=18&issue=3&articleid=854495&show=html ) Lyndon Simkin, (2000) (http://www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=25&issue=6&articleid=1628110&show=html#idb72) Geoffrey J. Simmons, (2007) .†( http://www.emeraldinsight.com/journals.htm?issn=1751-5637&volume=12&issue=4&articleid=1937676&show=html ). Amalesh Sharma, (2011) Kristin Kennedy, Bonnie Brayton Kennedy, (2008) (http://www.emeraldinsight.com/journals.htm?issn=0140-9174&volume=31&issue=10&articleid=1746719&show=html)

Russia Superstitions

Customs that are more often regarded as superstition Mothers typically do not show their baby to anyone except the father, the midwife and other close relatives for forty days after the baby is born. Many nationalities have a set of rituals for the guests that they have to follow to see the baby for the first time. [1] Before leaving for a long journey travelers, and all those who are seeing them off, must sit for a moment in silence before leaving the house. It is often conveniently written off as a time to sit and think of anything one may have forgotten. 2] After someone has left the house on a long journey, their room and/or their things should not be cleaned up until they have arrived, or at least a day has passed if they are guests in a house. [2] Knocking on wood is practiced in Russia as in other countries. However Russians tend to add a symbolic three spits over one's left shoulder (or simply with the head turned to the left), and Russians will often knock three times as wel l. Traditionally one was spitting on the devil (who is always on the left). 3] Breaking a mirror is considered bad luck in Russia, as is looking at one's reflection in a broken mirror. The effect is also more severe than 7 years of bad luck (as in American culture). [4] On examination day, it is bad luck to make your bed, wear anything new, or cut your fingernails. [3] It is bad luck to use physical hand gestures to demonstrate something negative using oneself or someone else as the object. For example, when describing a scar you saw on someone's face you should not gesture on your own face or someone else's. If you must, you can demonstrate in mid-air.If one does it without realizing, it can be countered by making a hand motion towards the body part used and then an abrupt motion away (as if to pick up the bad energy and throw it away). [3] If one person accidentally steps on another person's foot, it is common for the person who was stepped on to lightly step on the foot of the pe rson who stepped first. It is said that they thus avoid a future conflict. [3] Birthday parties should be celebrated on or after one's birthday, not before. So when one's birthday falls during the week, it's best to celebrate the following weekend. And never give someone birthday wishes before their birthday. 3] Talking about future success, especially boasting about it, is considered bad luck. It is considered better to be silent until the success has been achieved or to even sound pessimistic. [3] Returning home for forgotten things is a bad omen. It is better to leave it behind, but if returning is necessary, one should look in the mirror before leaving the house again. Otherwise the journey will be bad. [4] Many Russians consider giving sharp objects, like knives or scissors, as gifts, to be taboo. You can avoid this taboo taking symbolic little money, for example one Russian ruble, in exchange as if it is a trade, not a gift. 4] Birds that land on a windowsill should be chased away. If they tap on the window, or fly into it (open or closed) it is considered a very bad omen (often of death). [5] If a chicken crows at you three times before noon, the death of a close family member can be expected within a fortnight. The chicken should be killed, but not eaten, as consuming it will bring about further misfortune. [5] Things bought for a newborn baby (such as clothes, toys, furniture, etc. ) should only be purchased after the baby is born. This is usually done in a big hurry. 1] It is often considered taboo to step over people, or parts of their body, who are on the ground. It is often said that it will prevent the person from growing (if they are not fully grown already). It is better to politely ask the person to move or to find a way around them. If one accidentally steps over a person (or people), it is sometimes standard to step backwards over them. [3] Unmarried people should not sit at the corner of the table. Otherwise they will not marry. This mostly applies to girls, and often only young girls. Sometimes it is said that you will not marry for 7 years, making it all right for young children to sit there. 6] When giving an animal as a gift (a cat, dog, bird, etc. ), the receiver should give the giver a symbolic sum of money, for example one Russian ruble. [5] A purse (or any other money holder) as a gift requires a little money inside. Given empty it causes bad financial luck. [4] A funeral procession brings good luck. But one should never cross its path or it is bad luck. [7] A woman with empty water buckets coming towards you is considered a bad omen. [3] A group of two or more people should not talk on different sides of a tree. They should all keep to one side or the other. [3] Bread should only be cut with a knife, not with your hands.Otherwise, it is said, that your life will be broken. The opposite is held true by some people. [4] Two or more people should never use one towel at the same time to dry their hands or bodies, or it is said to bring conflict. [4] A stranger should not look at a newborn baby before it is a certain age (between two months and one year). If one looks at the baby it is considered bad luck to compliment it. Instead, one could say, â€Å"Oh, what an ugly child! â€Å". [1] It's good luck to trip on your left foot. [3] One should never hand a knife directly to another person, as it is said that the two will get into a fight.Instead a person should always place the knife down on a surface, and only then can the other person pick it up. In several cases you can give it directly, but only pointing the sharp end to yourself and making the knife's handle accessible for the opposite person. [4] If one feels that he or she may have been cursed by someone (had the â€Å"evil eye† put on them) or just has the feeling of a hostile presence, it is recommended to remove one's coat and then put it back on starting with the hand opposing the usually used one. It is also recommended to pin a French Pin inside your clothing to avoid the curse of the evil eye in the first place. 3] One should not to shake hands or give something through a threshold. [3] Whistling in a house would bring misfortune to that household (see origins below). It is considered taboo to give something that is broken or has a defect as a gift. Before one takes an exam, someone else would say, â€Å" ! † which roughly translates to â€Å"neither fur, nor feather! † which means good luck. To this, the one taking the exam would reply, â€Å"? ! † which means, â€Å"Go to the Devil! † or â€Å"To the Devil! † which is a way of securing good luck